Every time, a purchase occurs through a Video Squirrel video, an email confirmation is sent to the customer with a receipt of their purchase. You can customize the email your customers get when they make a purchase. You can add images, text or links.
You can customize these confirmation emails through your Product Screen in your web dashboard by clicking on the "mail" icon.
It is a good idea to use this as a way to thank your customers for their purchase and engage them further with more content.