Did you know that even just including the word "video" in an email subject line can increase open rates by 19% and click through rates by 65%? 

Adding a Video Squirrel video into your email campaign can not only help lift its engagement, but it can directly lead to donations too. 

Our recommended practice for video in emails is, like with many platforms, to link text or a screenshot to the Video Squirrel video. Video Squirrel videos can not be embedded in Mail Chimp at this time. 

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