Before we dive into how you add and manage your Donations Product, let us break down the overall structure of how your Video Squirrel video will come to be, along with the relationship between a Product and Opportunity in our system.

The end result is the shareable, donations-enabled video from which viewers can purchase what they see with one click of a pink button! It's the secret weapon in your marketing mix that can help your audiences take immediate action upon your valuable video content.

Here is the overview:

  • After you create your profile, you will create your first Donations Product in the system. This Product will be matched to a Video or Opportunity.
  • An Opportunity is an invitation to third-party content creators to create a donations-enabled video in your campaign or organization's behalf.
  • An Opportunity can be set to public or private.
  • Opportunities are displayed in the Explore Opportunities section of the app
  • Once a Product and Opportunity are Paired with a Video, pow! That’s when the magic happens and you will be given your unique Video Squirrel video link and embed code.
  • If you have your own video content, you will simply upload it when you add your Product and skip this Opportunities process altogether!

Cheers to your first donations! Any questions? Contact us and we’ll get back to you within two shakes of a squirrel’s tail!

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